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Sales and Marketing Analyst

Company: Lee Enterprises
Location: Davenport
Posted on: November 7, 2019

Job Description:

Lee Enterprises seeks an experienced and well-rounded professional to join our fast-paced corporate team as a Sales and Marketing Analyst. This position is responsible for developing and implementing successful sales strategies to drive subscription sales and subscriber retention. The experienced candidate will have demonstrated sales experience and marketing analysis of results.? Key Responsibilities?

  • Collaborate with Circulation Directors at individual newspapers to develop sales and retention tactics to ensure each campaign is executed according to plan.
  • Develop target lists for all direct response sales and retention campaigns.
  • Report and analyze response rates, retention rates, and other audience metrics as requested.
  • Extract data from centralized marketing database to identify and address customer trends.
  • Analyze and interpret internal customer data and external data sources to support business decision-making.
  • Monitor and issue reports relating to customer behavior trends.
  • Assist in developing written analysis and presentations.Qualifications:
    • BA/BS or Master's degree in statistics, economics, marketing, or database marketing.
    • 5+ years job related experience or equivalent combination of education and experience in sales and marketing.
    • Experience in planning and executing marketing plans.
    • Proven organizational skills and the ability to handle multiple tasks simultaneously and prioritize work to achieve objectives.
    • Strong problem solving project management skills related to marketing
    • Demonstrated analytical skills, ability to identify problems, trends, develop solutions and implement a course of action in a timely manner.
    • Demonstrated success in managing budgets and project timelinesCandidates with newspaper sales experience and/or experience working in a MaaX database (or a similar database environment) will be considered for a work from home opportunity.Lee offers a competitive salary and benefits package as well as a challenging and rewarding work environment.? Lee Enterprises is a leading provider of local news and information, and a major platform for advertising in 49 markets in 22 states, with daily newspapers, rapidly growing digital products and nearly 300 specialty publications. For more information about Lee, check us out at www.lee.net.

Keywords: Lee Enterprises, Davenport , Sales and Marketing Analyst, Professions , Davenport, Iowa

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