Multi-Market Digital Account Manager
Company: WQAD
Location: Davenport
Posted on: June 25, 2022
Job Description:
The primary focus of Multi-Market Digital Account Manager is to
work strategically with the sales staff to deliver customer results
through our digital assets. The Digital Account Manager will need
to have expert knowledge of OTT, targeted display, mobile and video
marketing strategies. This position will also assist in managing
the station's promotions projects, assist in the development of
sales in various advertiser categories, and contribute to the
overall stations marketing and sales promotions effort.
Responsibilities:
- Support sales team by attending and participating in sales
calls and client presentations when appropriate.
- Create customized digital and linear sales promotions.
- Execute sales promotions for clients including performance
recaps for all campaigns.
- Work with all station departments as a sales liaison including,
News, Station Promotions, GM and Production.
- Manage the startup process for digital campaigns, including
participation on campaign onboarding calls.
- Monitor digital campaigns pacing and effectiveness consistently
to ensure campaign delivery.
- Retain and grow our digital revenue by proactively finding
opportunities to optimize campaign performance.
- Report monthly metrics and campaign results and assist Account
Executives in interpreting results to the client.
- Assist with educating sales team and digital sales coordinator
on effective digital marketing strategies and revenue growth
tactics.
- Work as a liaison with all 3rd party vendors.
- Attend client campaign recap meetings as needed as the digital
fulfillment expert.
- Other duties as assigned by leadership. Requirements:
- Bachelor's degree is preferred and/or 5+ years' work
experience.
- Must possess strong strategic thinking and analytical
skills.
- Must have knowledge and understanding of the television
industry relevant to broadcast, cable and digital.
- Must have strong written and verbal communication skills.
- Extensive knowledge of Microsoft Office Experience with
Photoshop/Illustrator a plus.
- Must be organized and detail oriented, with a positive attitude
toward team member requests.
- Ability to effectively solve problems
- Ability to work in fast-paced environment and handle multiple
tasks.
- Positive attitude and great initiative/self motivation
- Travel: Rarely: less than 10%
- Work Environment Set: Office: normally performed in a typical
interior/office environment
- Physical Demands Set: Sedentary work: Involves sitting most of
the time; walking, lifting, bending, standing, etc.About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves
the greater good of our communities. Across platforms, TEGNA tells
empowering stories, conducts impactful investigations and delivers
innovative marketing solutions. With 63 television stations in 51
U.S. markets, TEGNA is the largest owner of top 4 network
affiliates in the top 25 markets among independent station groups,
reaching approximately 39 percent of all television households
nationwide. TEGNA also owns leading multicast networks True Crime
Network and Quest. TEGNA Marketing Solutions (TMS) offers
innovative solutions to help businesses reach consumers across
television, digital and over-the-top (OTT) platforms, including
Premion, TEGNA's OTT advertising service. For more information,
visit . TEGNA requires all employees to be fully vaccinated (as
defined by the CDC) against the coronavirus. EEO statement: TEGNA
Inc. is a proud equal opportunity employer. We are a drug free, EEO
employer committed to a diverse workforce. We encourage and
consider all qualified candidates regardless of race, color,
religion, national origin, sex, age, marital status, personal
appearance, sexual orientation, gender identity, family
responsibilities, disability, enrollment in college or vocational
school, political affiliation, veteran status or genetic
information. TEGNA complies with all applicable laws related to
accommodations.
Keywords: WQAD, Davenport , Multi-Market Digital Account Manager, Executive , Davenport, Iowa
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