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Marketing, Vice President

Company: Kent Corporation
Location: Muscatine
Posted on: February 22, 2021

Job Description:

For more information about Kent's operating companies go to: Welcome to the Kent Corporation Career Site! Kent Corporation is a diversified, family-owned, privately held corporation with operating subsidiaries involved in corn wet milling, the production of animal feeds, and the manufacture and sale of food products and food ingredients. Kent Corporation and all of its subsidiaries are an equal opportunity employer. Its policies, procedures and personnel programs are administered without regard to race, color, religion, sexual orientation, gender identity, national origin, age, disability, union membership, veteran status or all other protected statuses. All employment related decisions are based solely upon legitimate job related factors. Kent and its subsidiaries and affiliated entities collects and uses your information as detailed in its Privacy Policy, which can be found at https://kentww.com/privacy-policy . Additionally, Kent and its subsidiaries and affiliates use a third party to assist in the building and maintenance of this applicant portal site, they may also collect and use your information in accordance with their Privacy Policy, which can be found at https://www.deltek.com/en/legal . Please use the link on this page to create your account, upload your resume and apply to a job posting at any of our Kent Corporation companies. For issues creating an account or if you're experiencing technical difficulties, please contact recruiting@kentww.com and we will respond to your issue as soon as possible. Share this job as a link in your status update to LinkedIn. Job Title Marketing, Vice President Location Muscatine - Kent Pet Group - Muscatine, IA US (Primary)
Job Description Do you have what it takes to join a 2020 U.S. Best Managed Company? If so, we want to hear from you! Kent Pet Group has the opportunity of a lifetime to join their team as the Vice President of Marketing to help lead the way for all marketing, innovation, consumer insights and category management functions within the business.-- At Kent Pet Group we believe that pets make us better people, and that is why we only make products that are kind to them and our planet. This team member based in the heart of Iowa will be instrumental in accelerating our growth, and helping us achieve our aspiration to develop the most recommended brands.-- If you are passionate about consumer marketing and looking to help lead a sustainable, innovative, and invested family-owned company that just achieved a record-breaking year despite a pandemic, the opportunity may only be a few clicks away!--Check us out: https://www.youtube.com/watch?v=6g2-kN2igxE&feature=youtu.be PRIMARY DUTIES & RESPONSIBILITIES:

  • Collaborate with all resources to develop and execute the annual marketing plan in line with corporate objectives and strategies.
  • Lead the development of effective marketing programs that drive long-term brand health and business performance.
  • Continuously develop and mature the marketing, innovation and category management functions within KPG.
  • Coach, mentor, hire and develop strong talent to achieve our business growth objectives. Continuously focus on developing our people.--
  • Lead and manage effective agency relationships. Lead the identification of the right external partnerships that enable growth.--
  • Build powerful and winning brands that are consumer preferred and that deliver long-term profitable growth.--
  • Assist global brand teams in the development of and execution of brand strategies and marketing plans.
  • Increase the mental and physical availability of our brands. Champion and lead fact-based selling through Category Management and consumer insights.
  • Develop and maintain an innovation pipeline and lead the successful launch of new products.--
  • Business Management
    • Collaborate with Executive Team to develop and execute business strategies for the global operation.
    • Collaborate and partner with sales leadership to execute the strategic plan and drive profitable growth.
    • Lead management of the P&L including the development and execution of pricing and trade strategies.
    • Assist the executive team in the development of the annual budget.
    • Work across functions to reinforce our consumer-led mindset.
    • Work across functions to integrate finance, sales, research into marketing.
    • Work across Kent Corporation within Marketing Center of Excellence to set and implement best practices and corporate standards.
    • Facilitate a consistent approach to marketing and brand development across all Kent Pet Brands in each market. Job Requirements EDUCATION & QUALIFICATIONS:
      --- Bachelor's degree required, MBA strongly preferred
      -- EXPERIENCE:
      --- Brand Marketing experience in consumer packaged goods required (pet industry experience preferred)
      --- Experience leading multiple brands across multiple channels required (Grocery, Mass, Ecommerce)
      --- Minimum 3 or more years of experience leading brand marketing or marketing leadership in a senior role (VP, Director). TRAVEL:--
      --- Varying between 15 - 40% overnight travel
      --

Keywords: Kent Corporation, Davenport , Marketing, Vice President, Executive , Muscatine, Iowa

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