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Director of Consumer Revenue Forecasting

Company: Lee Enterprises
Location: Davenport
Posted on: March 27, 2020

Job Description:

Job DescriptionThis new position in Lee Enterprises will own the consumer subscription revenue planning and forecasting process for our expanding local news media organization. The successful candidate must demonstrate an ability to develop and execute a complex analytical framework and set of tools that effectively forecast and measure subscriber and revenue performance throughout the marketing and sales pipeline. Detailed Knowledge of the contribution of consumer driven revenue to the overall company's financial objectives, the complexities of subscriber acquisition and retention as they relate to advertising revenue streams and legacy circulation operations is a must. Responsibilities * Develop subscription revenue models to optimize pricing and maximize customer lifetime value. * Support the development of subscription sales and retention efforts and consumer revenue forecasts. * Partner with marketing operations and other management teams to support, implement, and forecast rate enhancement initiatives. * Identify operational drivers behind churn, subscriber migration, and other key metrics to validate projection assumptions * Maintain and continuously enhance consumer revenue models that forecast revenue at an individual market level, by subscription offer and product level for both core and enhanced/value added services. * Work collaboratively with peers on the consumer marketing and sales team and finance to define the necessary subscriber and revenue stream to establish key metrics to track against company goals. * Help lead development of the annual sales and marketing budget and weekly consumer revenue forecast. * Create executive dashboards in Lee Enterprises' data visualization tool to track performance * Identify initiatives that could drive changes to acquisition and retention efforts. * Create advanced analytics that help explain variances between forecasts. * Identify performance drivers and describe reasons for revenue, statistical, and average revenue per user variances to plan. * Assist in ad hoc information and reporting requests and make recommendations on additional reporting/reporting tools needed to effectively manage the business.

Keywords: Lee Enterprises, Davenport , Director of Consumer Revenue Forecasting, Executive , Davenport, Iowa

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