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Brand Manager

Company: Confidential Company
Location: Davenport
Posted on: March 25, 2020

Job Description:

The Brand Manager will help lead innovation and product development, deeply understand consumer insights, identify new opportunities, and create implementation strategies for the branded portfolio to deliver on company growth objectives. Therefore, the candidate must possess strong knowledge of CPG brand management best practices, strong analytical skills, team building skills, uncovering insights, and feel comfortable leading brainstorms and collaboration efforts with multiple cross-functional and agency partners. The position has direct supervisory responsibility for an Associate Brand Manager and Marketing Coordinator. Essential Duties and Responsibilities: Collaborate and communicate well with Sales team. Work seamlessly with cross-functional partners to lead the innovation and planning process, while capitalizing on internal capabilities, market opportunities and trends to manage and grow the category and product portfolio. Gather, maintain and communicate information related to industry and consumer trends impacting the category. Leverage key insights to further drive product development and sales. Proactively identify innovation and renovation projects including developing and tracking metrics for success, working closely with Culinary and R&D to develop new products, recipe development and brand extensions. Work closely with Associate Brand Manager and Marketing Coordinator to guide execution of brand marketing objectives. Continually review all elements of marketing mix, including product formulation, price, packaging, and promotion to optimize sales, share, profitability and build brand equity. Coordinate product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies). Brand budget allocation and management. Assist with product forecast and annual product plans. Establish and maintain agency relationships and lead integrated brand planning with all partners. Collaborate with Sales, Finance, R&D, Operations, Regulatory and Legal. Required Experience: - Bachelor's degree in business, marketing. MBA is a plus 3+ years brand management experience with CPG brands Experience working with food & beverage manufacturing company a plus Demonstrated ability creating fully integrated brand marketing plans Experience leading cross-functional teams from ideation to launch Highly collaborative position requires strong ability to positively influence actions Ability to travel up to 25%

Keywords: Confidential Company, Davenport , Brand Manager, Executive , Davenport, Iowa

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