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Regional Marketing Coordinator - Hamilton, IL

Company: Big Iron Auctions
Location: Hamilton
Posted on: May 25, 2023

Job Description:

In 2022, BigIron & Sullivan Auctioneers made history when the two best became the biggest! With more than 40 years of experience, always putting our customer first, we are truly BETTER TOGETHER .

If you have an entrepreneurial spirit with a growth mindset, we WANT YOU! We empower all our team members, across the US, with the tools, guidance, and opportunities needed to be successful.

This is YOUR chance to Become part of a team that s wholly dedicated to providing best-in-class service and genuinely passionate about the success of their customers and employees.

Regional Marketing Coordinator

Hamilton, IL

Regional Marketing Coordinator - BigIron Auctions (Land and Ag Division)

Job Summary: As a Regional Marketing Coordinator for the Land and Ag Division at BigIron Auctions, you will play a key role in supporting the marketing activities and initiatives for our auctions and listings in the agricultural and land sectors. Reporting to the Marketing Manager, you will collaborate closely with the sales teams, auction specialists, and other cross-functional stakeholders to ensure the effective execution of marketing strategies at a regional level. This is an exciting opportunity to contribute to the growth and success of our business in the land and ag industry.


1. Support the implementation of comprehensive marketing plans for the Land and Ag Division, ensuring alignment with business objectives and regional targets.

2. Collaborate with the Marketing Manager and sales teams to develop region-specific marketing strategies and campaigns that drive buyer engagement and maximize auction and listing success.

3. Assist in creating compelling marketing materials, including digital and print ads, social media content, email campaigns, website content, and press releases, tailored to the regional market and target audience.

4. Work closely with the sales teams to gather accurate and detailed information about auctions and listings, ensuring timely and accurate communication of key details to the marketing department.

5. Coordinate regional marketing efforts, including scheduling and executing marketing campaigns, tracking deadlines, and ensuring deliverables are met in a timely manner.

6. Monitor and analyze regional marketing performance, utilizing data and analytics to evaluate the effectiveness of campaigns and initiatives, and making recommendations for continuous improvement.

7. Support the management of digital marketing channels specific to the region, including social media platforms, search engine marketing (SEM), and targeted online advertising.

8. Collaborate with regional sales teams to identify target markets and buyer segments, providing input on marketing messages and strategies to effectively reach and engage potential buyers.

9. Assist in organizing and coordinating regional events, such as auctions, tradeshows, and promotional activities, ensuring seamless execution and maximum attendance.

10. Act as a point of contact for regional stakeholders, including customers, industry associations, and vendors, fostering positive relationships and addressing any marketing-related inquiries or needs.

11. Stay updated on industry trends, market dynamics, and competitor activities in the land and ag sectors, providing insights and recommendations to enhance regional marketing strategies.

12. Collaborate with the Marketing Manager and other regional coordinators to ensure consistency and alignment of marketing efforts across regions.

13. Support the Marketing Manager in budget management, tracking regional marketing expenses, and providing regular reporting on ROI and KPIs.


14. Bachelor's degree in Marketing, Business Administration, or a related field.

15. Proven experience in marketing, preferably within the land and ag industry or a related field.

16. Strong understanding of marketing principles, market segmentation, and campaign management.

17. Excellent written and verbal communication skills, with the ability to create persuasive and engaging content.

18. Proficiency in digital marketing platforms, including social media advertising, search engine marketing, and analytics tools.

19. Detail-oriented with strong organizational and project management skills.

20. Analytical mindset, with the ability to interpret data and derive actionable insights.

21. Ability to collaborate effectively with cross-functional teams and stakeholders.

22. Self-motivated with a proactive approach and ability to work independently.

23. Passion for the land and ag industry, with a desire to contribute to its growth and success.

Key benefits we provide:

  • Medical, Dental, Vision insurance
  • Paid Long-Term Disability
  • Floating Holidays
  • Paid Time Off (PTO)
  • Paid Holidays
  • 401K with Company Match
  • Profit Sharing
    Become Part of a Winning Team

    When you join our team, you're joining more than just a company; you're becoming part of a multi-generational legacy. With humble beginnings, we've had the honor of helping farmers & families across rural America buy, list, and sell their assets on the most trusted online auction platform in the industry.

    Join us as we continue making waves in the industry Date posted: 05/20/2023

Keywords: Big Iron Auctions, Davenport , Regional Marketing Coordinator - Hamilton, IL, Advertising , Hamilton, Iowa

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