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Digital Marketing Specialist

Company: Hy-Vee
Location: Davenport
Posted on: December 4, 2019

Job Description:

Education - Bachelor's Degree Skills - Word Processing - Communication Skills - Marketing - Analytics - 10 Key Calculator Job Title: Digital Marketing Specialist, Retail FLSA: Non-Exempt Department: Grocery Revision Date: 01/2015 General Function: Responsible for developing and executing the digital marketing strategy for a Hy-Vee store or market, utilizing various tactics including social media, digital media advertising and email marketing. Reporting Relations: Accountable and Reports to: Area Store Directors Direct Reports: None Primary Duties and Responsibilities: Creates and executes various digital promotions and marketing campaigns. Maintains a detailed digital content calendar. Develops original content for day-to-day social media posts. Maintains store presence across social media platforms and **********. Performs consumer research into the digital media space. Delivers analytics and results to Store Directors on a consistent basis. Educates and trains other team members on digital media best practices, as needed. Collaborates with marketing leaders at corporate office on company-wide digital initiatives. Adheres to company policies and individual store guidelines. Reports to work when scheduled and on time. Secondary Duties and Responsibilities: Performs other job-related duties and special projects as required. Education and Experience: Bachelor's degree in Internet Marketing, or related area, or equivalent work experience preferred. Proficiency with internet marketing, search engine marketing, SEO, pay-per-click advertising, budget management and web analytics. Five years of similar or related work experience. Physical Requirements: Visual requirements include: ability to see detail at near range with or without correction. Must be able to physically perform sedentary work: exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions. Knowledge, Skills, Abilities and Worker Characteristics: Commitment to the Hy-Vee Mission and a willingness to promote the values of the company. Must have the ability to perform logical or scientific thinking to solve problems; several abstract and concrete variables. Strong interpersonal skills; ability to relate to and interact with people in a friendly, professional manner. Good verbal and written communication skills. Ability to identify problems, develop and execute solutions. Must be able to report, write, or edit articles for publication; interview, counsel or advise people; and evaluate technical data. Ability to interact with basic computer systems, including word processing, spreadsheet and email applications, as well as job-specific programs. Working Conditions: The duties for this position are normally conducted in an office environment. There is frequent pressure to meet deadlines and handle multiple priorities. Equipment Used to Perform Job: Standard office equipment including telephone, 10-key calculator, copier, fax, PC with word processing and spreadsheet software. Contacts: Has daily contact with stores, suppliers/vendors, and the general public. Confidentiality: Has access to confidential information including knowledge of advertising rates, pricing information, and store sales.

Keywords: Hy-Vee, Davenport , Digital Marketing Specialist, Advertising , Davenport, Iowa

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